# Three Things to KISS.

Last night, Ryan Merket, a born entrepreneur, tweeted:

*[deleted tweet]*

My mom used to tell me similar stories about me as a kid. In fact, she often tells people that I started my first company when I was nine. I don’t really remember what it was, but there was a time when I aggregated all the kids mowing lawns in the neighborhood, and cornered the market, driving prices up, and more importantly, my workload down.

The first business I remember was at 14, when I started a pool cleaning business. The hack was hiring the popular kids in high school, so I never had to worry about climbing the social ladder, since, well, I was providing it.

Last night I started to think about all the advice given over the years to me and by me. I wondered if it could be distilled down to its most basic element. Could I take the learnings from now more than 30 years of entrepreneurship and put them into a series of tweets?

So I did.

*[deleted tweetstorm]*

Being a founder is amazingly simple. Wake up each morning and do one thing that moves the business forward each day. We complicate it with a thousand different expectations and realities. We read a thousand different articles from a thousand different experts.

We stop listening to ourselves because we stop trusting ourselves.

[K.I.S.S](https://en.wikipedia.org/wiki/KISS_principle). and you win.