# About

Coaching is mostly choosing what to ignore. Most founders don't have a thinking problem. They have a noise problem.

I've been the one making the noise. Started a business when I was nine. Founded or was early at six companies, four with exits, $350 million raised somewhere across them, time inside Amazon and Microsoft, a few hundred founders coached along the way.

*None of it was quiet.*

I trained as a coach because every founder I admired had someone in the room with them. Someone who didn't need anything from them, who could see what they were too close to, and who didn't waste their time. Time is the scarcest resource a founder has. Coaching only works if it adds clarity faster than it takes minutes.

I'm selective about who I work with, usually four or five founders or CEOs at any time, plus a handful of VC partners. The first conversation is thirty minutes. We see if there's something there. If there is, we work together. If there isn't, you've lost half an hour and you keep my number.

I've been making photographs since 2008, seriously since 2022. It became a way to notice. To see what's in front of me before deciding what to do about it. The same instinct shows up in coaching, mostly in the silences. I live in Austin. The dog you saw on the home page is named Alvin.

If something here landed, the next step is the same as it is on the home page. [Send a note](/contact.md). We see if it fits.

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Elsewhere: [LinkedIn](https://www.linkedin.com/in/micahbaldwin) · [Instagram](https://www.instagram.com/artndog)